Search Engine Optimization for eCommerce

At Hybrid Forge, we make a distinction between "Search Engine Optimization" and what we call "Search Engine Readiness". The primary goal of a successful Search Engine Optimization strategy for your eCommerce deployment is to increase targeted traffic to your website for the purpose of increasing online sales. An SEO strategy for eCommerce involves the steps outlined below. To become Search Engine Ready, your website must include guidelines passed along from search engines themselves (like Google, Yahoo!, etc.) and even the W3C web standards body.

Creating an SEO Strategy for eCommerce

The process of creating an SEO strategy for your eCommerce endeavor includes taking a close look at your target audience and online competitors in the same industry space. With this in mind, the following are included in our approach:

• Keyword research and selection,
• A plan to implement these keywords into your website,
• Link building, and
• Analysis of search engine performance metrics (such as Google Analytics) to tweak the strategy.

The inspiration for creating a unique SEO strategy for your business comes from years of experience. We would like to put our team to work for you, Contact Us.

We Make Sure You Are Search Engine Ready

We continually revise our basic search engine readiness policy as W3C web standards are updated or as new information is released about search engine algorithms or best practices. Without giving away the whole 'show', here are some things we always consider when making your site search engine ready:

• Code structure and site layout:
  Search engines index your page for its content, so we make sure they have full access to all the text they need.
• Site navigation and internal linking structure:
  Search engines determine the words and how you phrase them when you link to your own pages within a site and compare it to how others link to you and how relevant these phrases are to your content.
• Meta tags and component attributes (alt tags, title tags, etc.):
  Search engines use this information to determine how to index you
• Site maps and relevant search engine files:
  Such as XML sitemaps, robots.txt, etc.
• Website submission to all major search engines
• Website metrics and statistics
• and more.