Hybrid Forge

Google Keyword Tool

This tool is primarily for assessing the search volume and competition when setting up PPC campaigns. You can provide it with a list of terms, or point it at a web page. The trick with this tool is to point it at your key competitors pages to see how Google sees them and then compare it to your own pages on the same topics. You can also use it to help guide your creative writing and ensure you have adequate density on your keywords.

http://hybf.org/keyword

Google SEO Primer

This is a great resource for beginners who want to understand more about SEO. Google is still the giant in the search engine world, so it is important to pay attention to what they are telling you. The article has some great types of pitches to be cautious about when dealing with SEO consultants.

http://hybf.org/seo

Google Places

If you are a small business or cater primarily to your local community, then you need to make sure you are listed in Google Places. It is fast and easy to get set up, and it is an easy way to show up on the first page for search results. You will need a Google account to access Google Places.

http://hybf.org/places

Google Webmaster Tools

This tool starts to get a bit more advanced, but it is a great resource to get an approximation of your search results. It provides insight into the keywords Google has indexed for your website, how you are ranking for specific search queries and change in position, and a listing of back links to your site. For more advanced users it tracks the status of the crawlers and can provide suggestions for improving the underlying site html. You will require a Google account to access Webmaster Tools.

http://hybf.org/webmaster

Google Analytics

Google Analytics is an advanced tool, but a must for measuring the success of any initiative you undertake with your website. You can track visitors, keywords, content, navigation paths, goals, and eCommerce. With the right level of data crunching, you can determine if visitors are using your site as you intend, and how you can improve the path from entry to goal conversion. You will need a Google Account to access Analytics.

http://hybf.org/analytics