Hybrid Forge

EDMONTON – June 2, 2010 – Hybrid Forge, in partnership with the Yellowhead Regional Library, has released an iPad application, based on the Owl iLibrary software called YourLibrary, to give patrons quick online access to the Regional Library’s collections.

“We’ve already seen the popularity of iPads in Canada soar,” said Chad Smith, of Hybrid Forge. “We were pleased to work with the Yellowhead Library to develop this leading edge app that helps people find titles, reserve materials, renew books and much more. Libraries are so much more than people think and having us work on this app shows leadership in using technology to increase access.”

The Yellowhead Regional Library (YRL) serves more than 250,000 residents in 48 municipalities, and 13,000 students in four school districts. “Because the territory is so expansive, the YourLibrary app can be extremely helpful,” said Kevin Dodds, Director of the Yellowhead Regional Library. “Materials unavailable in one library can be ordered from another library, for example, all from the user’s iPad.”

Watch the Youtube Video on YourLibrary

YourLibrary App Features for Patrons and Librarians:

• Search nearly three million materials in the TRACpac system including books, CDs, DVDs and other materials using a keyword, title, author or ISBN number
• View top 10 fiction and non-fiction listings
• Get advice on selections through the Novelist integrated readers’ advisory service
• Read book reviews written by readers from around the world
• Place, view or cancel holds on items
• Renew materials
• Check the status of the library account, search for other libraries in the YRL
• And, when checking materials out of the library, the app will display the cardholder’s barcode for easy scanning

“We’re hoping to expand the interest in this application – it’s certainly portable and can be customized for any library system.” said Chad. “The app is a free download for everyone, including those in the Yellowhead region – one more reason it’s easy and convenient!”

Watch the Shaw TV Interview by Stephanie Raddatz

ABOUT HYBRID FORGE

Hybrid Forge is an Edmonton-based firm providing comprehensive e-commerce integration, website design, and custom software development. Visit www.hybridforge.com for more.

The recently announced Magento Professional Edition offers some exciting and useful new features for the online merchants, e-tailers and bricks and mortar retailers. Situated between the open-source Community edition and the feature rich Enterprise Edition, the new Professional Edition ships with some great revenue-generating, conversion improving features. This edition is a direct result of Magento incorporating customer feedback into its product line. We at Hybrid Forge think this is a brilliant move for Magento. Our experience with clients running Magento supports increased choice for licensed software.

Magento is a powerful, capable and flexible platform both from the technical feature set and site design perspectives. Magento’s use of an MVC framework makes the addition of conversion improving features cost-effective and reliable. This framework has allowed the 3rd party extension market to flourish as is evidenced by 2300+ extensions available via Magento connect. A div tag-based HTML layout affords skilled UX experts and graphics designers the UI malleability they require to bring novel and inspiring designs to life. The end result is intrinsically search optimized HTML output that is superlative to virtually all other eCommerce platforms. Magento demonstrates its commitment to supporting your growth by providing a direct and easy upgrade path to the Enterprise edition when the time is right.

Here are some of the great features available in Magento Professional Edition

Gift Cards and Gift Certificates

Your customers can buy physical (physical card mailed to recipient) and virtual (code provided via email to recipient) gift cards and gift certificates. Customers may include a optional personal message when purchasing, and recipients can then use the value to purchase items from your store.

Reward Points System

Reward Points functionality allows you, the online merchant, to implement customized programs designed to increase customer loyalty. Points may be awarded to your customers based on configurable exchange rates for transactions and promotions, as well as user actions such as contributing ratings and reviews, signing up for your newsletter and more.

Customer Store Credits

Store Credits can be created and tied to customer account. Orders can be refunded for store credit, Gift Cards can be redeemed to store credit, and customers can use the credit to purchase items during checkout. Store credits dramatically reduce the management challenges associated with tracking transaction in an external system.

Strong Data Encryption

Professional Edition includes the encryption and security standards in the Enterprise Edition which support PA-DSS standards and ensure that Magento is a fully secure solution.

Download the Magento Professional Edition Datasheet

Hybrid Forge – Magento Experts

Looking to maximize your conversions with Magento? Consider using layered navigation and our latest extension for your featured products. Call us today for more information.

Interested in re-platforming your eCommerce system to Magento? Call Hybrid Forge at (877) 663-6743 for a no cost preliminary assessment and quotation.

News Release

April 26, 2010

Hybrid Forge and TRAC launch a new iPhone/iPod Touch app

Edmonton, AB. The Owl iLibrary application, a customizable iPhone and iPod Touch application developed and deployed for TRAC (The Regional Automation Consortium) by Hybrid Forge, is now commercially available for any library powered by the Polaris ILS.

“This is the first iteration of a very powerful and convenient tool that allows patrons to interact with their library from anywhere”, said Chad Smith, CTO at Hybrid Forge. “The iPhone provides a unique user experience over conventional mobile browser interfaces and with over 80 million iPhone and iPod Touch devices sold to date, native iPhone apps are a smart choice.”

TRAC has released the Owl iLibrary application as the “TRACpac” app and it is currently being used by patrons of TRAC, four partner library systems – Yellowhead, Northern Lights, Peace and Marigold library systems. See the TRACpac app demo on YouTube at http://www.youtube.com/watch?v=P_EY3YNrXFE

“The TRACpac app is a great way for patrons of the member libraries to find resources online – from wherever they are, whenever they want,” said Kevin Dodds, Director of the Yellowhead Regional Library, where the idea for the app was initially conceived. “An IPhone or iPod Touch user will have instant access to the combined resources of more than 150 libraries in Alberta, with holdings of nearly three million books, DVDs and other material. Best of all, this app can be downloaded for free.”

The Owl iLibrary for iPhone and iPod Touch includes these features:

• Search for books, CDs and DVDs online, by keyword, title, author or ISBN;
• View book details such as jacket image, summary, publisher and publication date;
• Display call numbers for locating items in the local library;
• Place holds on resources for pick-up at their local library, view hold details, cancel a hold, and renew items currently checked-out;
• Check book reviews by other visitors through your Chilifresh account;
• Display their account barcode on iPhone or iPod Touch for easy check-out;
• View any charges, fee and fines;
• Visit the Hybrid Forge website (http://www.hybridforge.com/iphone/owl-ilibrary/).

About Hybrid Forge

Hybrid Forge is a premiere Web application development company and provides custom iPhone development in support of business applications. For more information on Hybrid Forge, visit the website at www.hybridforge.com

Media inquiries may be directed to:

Geoff Kliza, President

Hybrid Forge

780-634-2979 ext. 500

-or-

Rob Zylstra, Client Services Manager

Yellowhead Regional Library

780-962-2003 ext. 233

(EAVB_WHXRZKEMVE)

It’s official. Google now considers your website speed as one of the many parameters in its search ranking algorithms. Per Google, faster sites make for happier users, so they’ve decided to make the Internet a better place by encouraging faster sites.

“So what does that mean to me?”, you ask.

How Site Speed Affects Google Page Rank

Well, you probably don’t have to panic. According to Google, less than 1% of websites out there are affected by their recent change. Relevance is still the most important factor in page ranking. This includes content, keywords, back-links, and the rest of the traditional SEO factors.

But what it does mean is that for any two sites being equal in these, Google will now give advantage to the faster loading site. In a game where every advantage counts, don’t neglect your site speed.

Factors in Site Speed

There are many factors that can affect site speed. Your host is usually the prime suspect.

• Hosting on over-subscribed web servers or ISPs with slow Internet connections can seriously impact the performance of your site.
• Cheaping out on your hosting by selecting a shared hosting solution when you should get a dedicated server

That being said, in many cases the host is performing up to spec and may be choking on problems with the underlying website code. There are many other factors that can impact page load times:

• Poorly coded HTML – errors in the html can slow rendering times
• Poorly structured HTML – how the page elements are loaded can severely impact the speed that relevant information is presented to the user
• CSS reference errors – timeouts for missing images really impact site speed
• Flash – well, maybe it’s not only Apple taking a shot at Adobe these days, but one sure way to slow down your page load time is to use Flash
• Javascript – so you’re smart enough to use Javascript, but you can really improve page performance by improving how you load the Javascript libraries

Site Speed and eCommerce

There’s so much more going on under the hood of an eCommerce site than the typical website. Site performance is already a key factor in product conversion. Current shoppers are already expecting page load times of less than 2 seconds. Now page load speeds will not only have an impact on conversions, but it could start to affect your site traffic if you start to drop rankings compared to other merchants with better performing websites.

If you’re using Magento, check out our Magento Optimization blog post.

What Can I Do to Improve Site Speed

There are many things that can be done. If you want to see you your site is performing, the first thing you need to do is measure it empirically. There are several tools out there that can help you with this.

• Page Speed – a Firefox add-on
• Yslow – a tool by Yahoo! and a Firefox add-on
• WebPageTest – a web-based tool for testing the speed of your site
• Google Webmaster Tools – has a site performance tool

Once you know how your site is performing it’s just a matter of cleaning up the areas that are negatively affecting your site speed.

Hybrid Forge is pleased to announce that our solution to the City of Edmonton’s Leveraging Technical Expertise Locally (LTEL) Pilot Project was chosen as the best among 14 competing applicants. The city solicited proposals for an innovative solution to replace the Edmonton Transit Systems’ (ETS) lost-and-found management system. The city partnered with TEC Edmonton to develop this initiative to gain access to new technologies and products that haven’t been realized previously.

“This is an excellent opportunity for us, and we are excited about forging relationships with the City of Edmonton and TEC Edmonton” says Geoff Kliza, President of Hybrid Forge. “Our goal is to integrate business systems with emerging web trends such as social networking to provide a closer relationship between our clients and their customers.”

The solution proposed by Hybrid Forge encompasses a web-based application built using the Hybrid Forge BaseModel MVC framework. The BaseModel MVC framework provides the foundation for building user-friendly data-driven applications while providing key productivity improving features such as simplified inventory search, enhanced reporting and user authentication via enterprise directory. Novel features of the proposed lost-and-found application include barcode-scanning support and an API for integration with social networking sites like Twitter and FaceBook.

Link to the Press Release on the Edmonton of City Website

In their new book Inbound Marketing, CEO of HubSpot Brian Halligan, and CTO of Hubspot and creator of onstartups.com Dharmesh Shah spend a couple of chapters describing the need to create “remarkable” value propositions and content. Remarkable ideas and content are ones that would be unique and worthy of remarks and comments from other people. This could be the way you differentiate your products and services, blog about compelling topics, or Twitter about the things your dad says. I think this is entirely true if you want to dominate a market niche, but not everyone has a product like the iPod, expert knowledge like Guy Kawasaki, or a funny dad like Justin Halpern.

So for the other 99.999% of the website owners out there, following the advice of Brian and Dharmesh and many of the Inbound Marketing tactics they suggest will still pay in dividends. Here’s a quick look at why some of the tactics they describe are winners, even without remarkable content.

1. Content is King

OK, the best thing to do is to write a blog post that goes viral. Not everyone is that compelling. Simply generate a regular blog relating to your products and services. That gives the search engines a reason to keep crawling your site, and let’s you try new keywords and SEO tactics without changing your website. You can also experiment with video, conduct a webinar, release a whitepaper. These give people reasons to link to your site, which improves your status with the search engines.

2. Engage Your Customer Base

Brian and Dharmesh suggest using social media to essentially hang out with your customer base online and engage them through the social medium. What a great way to get some primary research done: talk directly with the people who you want as customers. Engage them with your blog, participate in discussion groups, or provide answers to their posted questions. Find every way possible to give them a voice and show them you’re listening.

3. Follow the Industry Buzz

Use tools like Google Alerts, RSS, Twitter hash searches, and email subscriptions to have relevant posts pushed to you daily. Even if you just consume the information and don’t contribute it’s a fantastic way to understand trends and attitudes in your space and to stay on top of your competitors.

4. Raise Brand Awareness

You can pay to put your banner ad on industry-related discussion sites, or you can get your logo in there for free by engaging in forum discussions and commenting on blog posts. Sure you may not get much link juice from it, but marketing is still an associative game. If people see your brand everywhere they look for information on a topic, they might seek you out directly. Just make sure what you say doesn’t damage your brand.

5. Inbound Marketing is a Virtuous Circle

Inbound marketing is about bringing together a suite of tactics that compliment one another to increase the effectiveness of the whole strategy. It goes beyond keywords, back-links, and press-releases to leverage the powerful communications capability of the Internet and social media to connect with people at a personal level. The more you connect to people online, the more you’ll be found, and the more connections you can make. It doesn’t have to be viral to be successful.

Inbound Marketing employs a number of very useful tactics to get the story of your brand deeper into the marketplace in a way that both search engines and humans can use. Having remarkable content can achieve the goals much more quickly, but you can still take advantage of these tactics to connect with customers, keep on top of industry buzz and generate brand awareness. Don’t wait for your remarkable inspiration to get started.

More often than we thought we’re receiving inquiries from clients regarding a Magento deployment that is not performing to the level they expected. In this business the responsiveness of a client’s website is extremely important. If the browsing experience is lousy potential customers are going to move on to a competitor.

If the site is intolerably slow potential shoppers will go back to the Google and pick the next vendor in the list for the product they are looking for. Typically, clients with the most challenging of these performance issues clients end up contacting the team Hybrid Forge for an assessment and a resolution. Since the Magento eCommerce platform is based on the MVC brilliance of the Zend Framework we know that its extremely flexible and powerful. However, with great power comes great responsibilities. In the rush to re-platform an existing eCommerce package such as ZenCart, osCommerce, AspDotNetStoreFront, etc to Magento we’ve seen some absolutely tragic hacks of this framework.

Some of the more disconcerting examples are modified files in the /app/code/core (broken upgrade), completely copied default design directories with only one or two modified files and modifications pinned to specific database version (pre-1.2.1). Let’s get this straight – the learning curve is steep and perilous and you’ll get what you pay for if you choose a firm with little verifiable experience. While assessing and resolving these challenges is good for our business I think we all agree the world be would be a better place if we could avoid Magento missteps in the first place. The work isn’t done when the software is launched either. There are a number of logging tables that will grow unchecked less you perform regular maintenance on the database. The latest culprit we encountered in a recent audit is the “report_event” table. This particular Magento deployment had been running for a few months and collected well over a 150,000 records in the “report_event” table. By truncating this table we immediately realized a 500% improvement in php page execution time. Let me say that again, by truncating this single table we reduced page load time by 5X!

The recent Magento Enterprise Whitepaper contains some very useful configuration insight. If you haven’t read it yet download the Magento Enterprise Edition Whitepaper on Methods and Best Practices for High Performance eCommerce today.

The processes Hybrid Forge has developed for deploying, maintaining and evaluating Magento installations is constantly evolving because Hybrid Forge subscribes to a philosophy of continuous improvement. However, there many common elements to each and every deployment and this post serves as a abridged guide to some of the key technical elements gathered from both personal experience as well as fellow Magento authorities.

Abridged Magento Linux Installation and Optimization

We tend to deploy Magento on Centos 5.3 running Apache 2.2.x, PHP 5.2.x and Mysql 5.x. One of the first tricks is that PHP 5.2 is not available in the standard yum repositories. In order to install PHP 5.2 you’ll need to download and install the remi repositories via rpm:

Now download PHP 5.2 – don’t get tempted by the 5.3.x release of PHP. Magento, as of this post is not compatible with PHP 5.3 so save yourself the grief of rolling back the PHP version and just say no (for now).

Install APC (Alternative PHP Cache)

Now open the /etc/php.d/apc.ini and consider adding the following:

One more setting to consider and that’s:

If stat is disabled APC will NOT check for updated versions of PHP files automatically. Apache must be restarted to check for PHP file changes. It is useful in production servers where PHP code is not changed frequently and offers an increase in performance.

Apache Configuration

The Mozilla Firefox Firebug Net tab and the add-on Y-Slow will reveal if apache is configured to both compress files and send expiry details to visiting browsers.

Enable Apache Content Expiration

Locate your httpd.conf and adding the following section. Feel free to modify the expiration lengths if that’s not consistent with your front-end update strategy. Pay particular attention to the .css file expiration.

Enable Apache Output Compression

After changes are made to the apache configuration you’ll of course need to restart the apache daemon.

MySQL Configuration

Open the /etc/my.cnf file and review the cache settings for MySQL. In a well spec’d server hosting a product catalog of up to 10,000 products these settings are a good rule of thumb. Magento uses Innodb type tables so the size of the innodb_buffer_pool_size is highly correlated to improved performance.

.htaccess

Along with the standard Magento rewrite conditions avoid duplicate content issues by redirecting non-www requests to the www.mydomain.com.

File permissions

Reset your file permissions by running the following commands in the root of the Magento installation:

In order run Magento Connect you may need to TEMPORARILY loosen file permissions by executing these commands in the root of the Magento installation:

Clean Up Script

Download the Magento Cleanup Tool and schedule its execution. I wouldn’t recommend exposing it to the world as suggested in the Magento Wiki page however.

http://www.magentocommerce.com/wiki/groups/227/resetting_file_permissions

References for this Post

Magento Wiki

Do it your-selfers will appreciate the single best, almost biblical, reference for Magento server setup and optimization is the Crucial Web Hosting blog at http://www.crucialwebhost.com/blog/magento-commerce-install-guide/

Connect With Your Customers

Websites are all about connecting with customers. When you strip away all of the Search Engine Optimization, Pay-per-click ads, flash animation, and technology, it is nothing more than an extension of a merchant’s inviting smile welcoming a customer into their store. It is the website’s job to put the customer at ease, offer them answers to their questions, and lead them to make the next step in the buying process.

So many websites out there put the emphasis on visual appeal, yet website look and feel ranks third (16%) in a Webcredible survey of 1300 online shoppers on influencing purchasing decisions. Trust is the number one factor (28%). That is why graphics design isn’t the only factor you should consider when selecting a web design company.

Value Proposition in the Web Design

According to Marketing Experiments, your value proposition is likely the most important factor in establishing a connection with your customers. A value proposition is the statement of your company’s or product’s key differentiator and is the primary reason a prospect should buy from you. It is important to clearly present your value proposition to visitors to reduce friction and anxiety in order to lever their motivation for coming to your website. It doesn’t matter if you are selling products or simply providing information, every website should motivate the customer into a conversion action.

Calls to action in the Web Design

Every page of a website should be designed to sell. For an cCommerce site, this can be an actual sale. For brochure style sites, this could be encouragement to pick up the phone, book an appointment, fill out a contact form, or any other step that would lead the visitor further along the sales process.

One thing to keep in mind about a website: there is only the information on any given page that will cue the visitor to take any action. Often, if a visitor is confused or feels lost they will simply leave your site and return to the comfort of the search engine.

In another study by Marketing Experiments, they state that the website that best relieves the customer of the burden of researching and making the best choice is the site that will beat its competitors. They describe the thought process of the customer as follows:

• Where Am I
• What Can I do Here
• Why should I do it

Answering these questions for customers on every page will increase your chances of converting that customer.

Here is an example of this in action using a web design we completed recently for a local Edmonton company Millennium Windows. There is the initial draw to this page, which is getting information about the types and styles of windows Millennium offers. However, there are strong cues that show the customer they are on the page about windows and window installation, they can fill out a contact form or start a credit application, and why they should do it to take advantage of two discount incentives and a no-payment incentive. Some very strong motivation to take action.

Answering customer’s questions

A good website design starts with a good communication strategy including how you will present your value proposition in the context of every page. Take the confusion out of the layout and content and simplify the choices for the customer so their path is clear. Call us if you need help with your web design.

Do you own, operate or manage an Alberta business, corporation or not-for-profit in a city like Calgary or Edmonton? If you are in the market for professional eCommerce consulting expertise to assist you in surviving the great recession and positioning your business for the eventual recovery, welcome to Hybrid Forge. There are well over a thousand web design companies in Alberta ranging in experience and talent from Critical Mass to your cousin who knows about computers. Contact Hybrid Forge today and we’ll show why your search ends here.

Introducing Magento eCommerce

Hybrid Forge offers web development and consulting services a number of leading eCommerce platforms.  One of our favorites at Hybrid Forge is Magento. Magento is an open source, award-winning, community and corporately supported eCommerce software platform. Magento is the solution to power your business into the future. Developed by Roy Rubin and is his talented team at Varien, Magento is the hottest eCommerce platform on the web. Magento eCommerce software recently surpassed 1,000,000 downloads, confidently affirming its place as the top pick among today’s new eCommerce platforms. There is massive momentum building for this platform and a huge and growing network of 3rd party extensions and services.

If your site is running osCommerce, X-Cart, Zen-Cart, creLoaded, Interspire, Evolution, or one of the hundreds of other eCommerce packages, call Hybrid Forge today for a quote on re-platforming to Magento.

View a Magento Demo Store

In an ocean of eCommerce platforms (aka Shopping Cart software), Magento is head and shoulders above the crowd.  Hybrid Forge identified Magento in 2007 as an important strategic platform for delivering to our clients a solution that is flexible enough to accommodate their needs, scalable enough to grow with them, and powerful enough to thrust them out of eCommerce mediocrity. We’re the Magento experts who embrace the flexibility it provides our clients and guarantee your satisfaction.

Edmonton, Alberta

Magento Site Design

Hybrid Forge delivers creative, engaging designs tailored to your business. Don’t know where to start? The talented Hybrid Forge creative team offers inspiration when you can’t get started and runs with your ideas when the fountain of inspiration explodes. Great looking design is an iterative process and we draw on a number of methods to build the best. Check out our Merchant Forge site for Magento Extensions.

Magento eCommerce Features

Magento is a feature rich eCommerce platform, leap frogging the current open source king, osCommerce. If you’re looking for a demo on Magento’s features and wondering how you can take advantage of capability we offer a suite of professional services around Magento.

Magento Dynamic User Interface and Functionality Enhancements

Whether its Adobe Flash components or javascript enhancements your business needs to improve your customer’s online sales experience we deliver. We can build advanced javascript-driven user interfaces based on the built-in Prototype and Scriptaculous libraries as well as our favorite, the jQuery library.

Magento Extension Development

Improve your staff’s productivity by adding custom extensions like our Retail Pro Import Manager or our Beanstream Payment Gateway.

Magento Search Engine Optimization

As the online market space becomes increasingly crowded and revenue growth curves are flattened, search engine optimization is more important then ever. None of our customers want Amazon or eBay eating their lunch so we provide professional, snake-oil free, SEO strategies for maximizing their eCommerce investment.

According to Johnathan Lister of Google Canada, the average Canadian spends nearly 50 hours a month online. We’re an Alberta-based tech company, Call us today at (780) 634-2979 or toll-free (877) FORGE-66

Certified Google Analytics Consultants

Google’s Enterprise-class Analytics solution allows us to know where your online marketing budget is going. Google Analytics provides incredibly rich reports on traffic sources, ecommerce conversions, keyword effectiveness and ultimately the quantifiable validation of your marketing efforts. Our Google Certified Analytics Consultants provide professional installation, training and analysis to ensure your online efforts are coordinated and benchmarked.

Calgary, Alberta

Hybrid Forge provides professional eCommerce site design services matched by a top-notch, experienced programming team that knows Magento’s Zend-based MVC framework inside and out. Our senior Zend PHP programmers have nearly a decade of hands-on experience in deploying PHP-based solution into virtually all industry verticals.

Hybrid Forge is an Alberta-based tech company providing professional eCommerce services to all Alberta communities including Calgary, Edmonton, Banff, Canmore, Jasper, Lethbridge, Red Deer, Ft. McMurray, Grande Prairie.

Call or contact us today to arrange a complimentary consultation.

Tired of Microsoft Outlook, Exchange and SPAM? We recommend Google Apps for your Business

I’m not sure if I should be irate or flattered, but someone decided to use our Web site as the bait in an e-mail phishing scheme. In this particular instance, the emails suggested that a Company (Hybrid Forge Inc. – almost right but not quite…) either found your resume on Career Builder’s Web site, or suggested you had expressed interest. The catch: “During the training you will be paid by Hybrid Forge Inc. directly to your bank account.” (See some examples of the emails here)

Oh, so I just fill out an application, include my bank account details and you’ll start paying me?

Sounds too good to be true.

I certainly hope no one has been fooled by this. Thank you to the people who checked out our Web site and contacted us directly to let us know what was going on. We’ve since put up a notice on the home page of our site to let people know that these emails haven’t come from us and they are a phishing tactic used by fraudsters.

What else can be done? Well, for good measure we reported the event to Google (both return addresses were Gmail addresses), and the incident was reported to the Federal Trade Commission at spam@uce.gov. But let’s be real, this probably happens thousands of times a day. I doubt those actions will have much of an impact.

There’s lots of tips on how to avoid being phished on sites like APWG and Fraudwatch. As always, you’re exposed when you’re playing on the dirty-filthy Internet. Play it safe:

• Never give out any personal information
• If it sounds too good to be true, it is

On the plus side we’ve never had so much traffic to our Web site.

Update: We just heard back from one of our contacts at Google and the Gmail account used to originate the messages have been disabled.